Internal and External Analysis of Tesla Essay

Tesla motors is adequate to(p) to differentiate itself from its rivals by offering a product that has yet to be matched. No other automotive company has been able to produce a car that is all electric and can travel 250 miles on a single charge. In addition, no other company has a network of charge stations allowing Tesla owners to drive across the country if desired. Finally, Tesla motors has created a brand of elite cars, it has been said that Tesla owners may be more of a cult than that of Mac owners. The Tesla sample S is equipped with nothing but the best. From its 24 inch LCD screen, to its leather seats. The 90 kWH shelling allows the Model S to travel 300 miles without being charged. This allows the Model S to be very low-cal weight and travel 0 to 60 mph in 3.9 seconds.In addition, some intangible strengths of Tesla atomic number 18 its leadership, drive for innovation, and customer service. Tesla is run by Elon Musk, a man driven for success, and similarly has capita l to remain firm the company. Tesla is the first car of its kind, and hopes to continue to deliver quality products. Tesla hopes to be among the first to offer an auto-pilot car. Soon they result be launching their Model X, an SUV of equal quality to the Model S. In the near future Tesla is face to launch a pick-up truck as well. Tesla offers quality customer service, if ever there is problem Tesla representatives volition apace arrive to pick up your car and leave you edition of the Model S, while yours is quickly repaired. Tesla plans to deliver the best cars in the world, and so far they are succeeding.Tesla processes are highly automated, allowing them the advantage to compose on labor costs. Most of the manufacturing is done using 10 ft. tall robots. These robots are able to weld, contract bond and install different components. Eight robots work on a single car, and are able to produce 83 cars a day. These robots can also be programmed to develop the Model X as well.One area which a Tesla receives a bit of grief for, is not allowing other dealerships to sell Tesla vehicles. tour this may cause some bad press it allows Tesla to keep full proceeds, and ensure that all who are interestedin investing in a Tesla receive the full experience and learn from an expert. This also comes into play when selling used vehicles it allows for greater salvage respect and allows the Tesla Model S to retain value for a longer period of time.Lastly Tesla, spends no money on advertising, and does not plan to. Tesla has a small in-house marketing team and an internal team to help run the Tesla website. Right now, the stores are our advertising. Were very confident we can sell 20,000-plus cars a year without paid advertising . . . It may be something well do years down the road. But its certainly not something we feel is crucial for sales right now, said spokesperson Alexis Georgeson.